Usability Testing
"All of these buttons look the same and therefore it’s difficult to tell where I should be looking. What is the most important feature on this page? Where should my eye go?"
"Do I need to bring anything with me if I’d like to pick up produce? Is there anything I’d need to know ahead of time?"
"What can I do if I want to go to the homepage without having to click backwards through each page?"
"Is there a way for me to see the all Fresh Cart locations in my area on a map rather than a list?"
Based on user testing it was clear that users understood the flow and purpose of the app. All participants were able to complete the task flows given to them without a problem. While there were plenty of positive outcomes of the user testing sessions, some areas of concern involved:
- All buttons were the same size in early iterations. Users reported not knowing what the main call to action was because there was no visual hierarchy to guide them.
- In the initial version of the Fresh Cart app, there was no home button. Users were required to press a “back” button many times to reach the home page. Test participants were bothered that they had to do this to get to the home screen.
- Initially, the only way to view various Fresh Cart produce stands or collections facilities was via a list of locations in the app. Users reported that they would also like to see a map with the locations so that they could see where they were in relation to the destination.